无添加，老味道

For '无添加，老味道', we embraced the essence of authenticity and groundedness, embodying the brand's commitment to "无添加" (no additives) in every aspect of our design. 

Our creative journey led us to conceive a logo and packaging that encapsulate the wholesome, unadulterated spirit of their offerings. Through an aesthetic that is simultaneously comforting, inviting, and appetizing, we aimed to evoke a sense of warmth and trustworthiness.

The packaging design is a heartfelt tribute to the brand's ethos, featuring illustrations that are as meaningful as they are visually appealing. One version showcases a goose, symbolizing simplicity and naturalness, while the other features a mooncake, conjuring images of tradition and festivity. Each illustration is carefully crafted to not only attract the eye but also to tell a story — a story of food that promises purity, quality, and a return to the roots.