Puff Delta
BRAND IDENTITY + PACKAGING
MARCH 2023
For 'Puff Delta', our design philosophy was centered around encapsulating the essence of relaxation, buzz, and elevation that Delta 8 offers its users.
To visually communicate this unique experience, we chose the motif of a gradient bubble—a symbol of the gentle, enveloping high that distinguishes Delta 8. This design element serves not just as a brand identifier but as a narrative device, conveying the product's promise of a serene and joyful escape.
In addition to capturing the core experience, we recognized the importance of flavor in enhancing the overall enjoyment. To this end, we employed a palette of vibrant colors, each meticulously selected to represent the potent and juicy flavors of the product range. These colors do more than just distinguish the varieties; they invite the consumer into a world of taste, highlighting the intensity and richness of each offering.
Our work for 'Puff Delta 8' is a celebration of sensory pleasure, combining visual cues and color psychology to craft packaging that speaks to the user's desire for a momentary retreat from the ordinary. The result is a brand identity that stands out on the shelves, promising not only a unique high but a feast for the senses.