ORganic fruits
BRAND IDENTITY + PACKAGING
JUNE 2021
For 'Organic Fruits', our design strategy was to embody simplicity and the essence of organic purity in their branding and packaging.
This project was driven by a clear, unwavering principle: to communicate the natural and unadulterated quality of the product as directly as possible.
To underscore the brand's dedication to transparency and health-consciousness, we included a concise nutritional breakdown—listing the carbs, protein, and fat content—directly on the packaging. This decision reflects our commitment to providing consumers with the information they need in the most straightforward manner possible.
The result of our work for 'Organic Fruits' is a packaging design that stands as a paradigm of simplicity and elegance. It eschews the superfluous, focusing instead on the beauty of the organic and the straightforward. This design not only aligns with the brand's ethos but also sets a new standard for clarity and transparency in the market.