SAINT MOD VINTAGE

Saint Mod Vintage's brand identity captures the essence of 1960s London through a vibrant and artistic design approach. This project involved creating a cohesive visual identity that not only nods to the past but also appeals to contemporary aesthetics, making it a standout in the vintage fashion industry.

The color palette features bright and optimistic tones of red, blue, yellow, and purple, alongside sophisticated off-black and off-white, imbuing the brand with a retro yet fresh vibe. This is paired with custom typography crafted specifically for the logo, which blends groovy elements with clean lines for a modern twist. The consistency is maintained with two additional typefaces that complement the primary logo, ensuring a seamless visual flow across all brand communications.

Decorative elements are strategically designed and used to enhance the playful and dynamic character of the brand. These icons, rendered in the vibrant colors of the brand's palette, are integrated across various touchpoints, including business cards. This thoughtful design approach not only strengthens the visual identity but also solidifies Saint Mod Vintage's presence in the market, leaving a lasting impression that is both fun and artistically compelling.